Last updated: 15 January 2026
Cookies are small text files that are placed on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.
ultratrixa uses cookies to enhance your browsing experience, analyse website performance, and deliver personalised content and advertising. This Cookie Policy explains what cookies we use, why we use them, and how you can manage your cookie preferences.
We use different types of cookies on our website, each serving specific purposes to improve your experience and help us understand how our fitness performance reporting tools are being used.
These cookies are essential for the basic functionality of our website. They enable core features such as security, network management, and accessibility. You cannot opt out of necessary cookies as they are required for the website to function properly.
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to track website usage, identify popular content, and improve our user experience. These cookies allow us to count visits and traffic sources to measure and improve the performance of our site.
Functional cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember your preferences, such as language settings and cookie consent choices, to provide you with a more personalised experience.
Marketing cookies are used to track visitors across websites and deliver relevant advertisements. We use Google Ads cookies to show you targeted advertisements based on your interests and to measure the effectiveness of our advertising campaigns. These cookies also enable remarketing, allowing us to show relevant ads to users who have previously visited our website.
The following table provides detailed information about the specific cookies used on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - conversion attribution | 90 days | Marketing |
| IDE | Google Ads - personalised advertising | 2 years | Marketing |
You can manage your cookie preferences through our cookie consent banner, which appears when you first visit our website. You can accept all cookies, reject non-essential cookies, or customise your preferences by selecting specific cookie categories.
To change your cookie preferences after your initial visit, you can use the cookie settings link in our website footer or clear your browser cookies and revisit our site to see the consent banner again.
Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies or to alert you when cookies are being sent. However, please note that if you disable cookies, some features of our website may not function properly.
For more information about managing cookies in your browser, please visit your browser's help section or support website. Each browser has different procedures for managing cookies and tracking preferences.
Some cookies on our website are set by third-party services that we use to enhance functionality and analyse website performance. These include:
We use Google Analytics to understand how visitors use our website. Google Analytics sets cookies to collect information about your visit, including pages viewed, time spent on the site, and how you arrived at our website. This information is used to compile reports and help us improve our website.
Google Ads cookies are used for advertising purposes, including measuring the effectiveness of our advertising campaigns and delivering personalised advertisements. These cookies may track your browsing behaviour across different websites to show you relevant ads.
We use Google Fonts to display custom fonts on our website. When you visit our site, Google may set cookies to optimise font loading and improve website performance. These are primarily functional cookies that enhance the visual presentation of our content.
Our website implements Google Consent Mode v2, which allows us to respect your cookie preferences whilst still measuring website performance. When you decline certain cookies, Google's tools operate in a privacy-enhanced mode that limits data collection whilst still providing essential measurement capabilities.
This technology ensures that your consent preferences are honoured across all Google services integrated into our website, including Analytics and Ads, providing you with greater control over your data privacy.
Cookie data is processed in accordance with our Privacy Policy and applicable data protection laws, including the General Data Protection Regulation (GDPR). We ensure that any personal data collected through cookies is handled securely and only used for the purposes described in this policy.
For more information about how we collect, use, and protect your personal data, please refer to our comprehensive Privacy Policy.
We may update this Cookie Policy from time to time to reflect changes in our cookie usage or legal requirements. When we make changes, we will update the "last updated" date at the top of this policy and notify users through appropriate means.
If you have any questions about our use of cookies or this Cookie Policy, please contact us at privacy@ultratrixa.pro or by phone at +44 2016681045.
You can also reach us by post at ultratrixa Ltd, 109 Ashfield Road, London EC7R 9KV, Greater London, United Kingdom.